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What are TRAI’s “Telecom Commercial Communication Customer Preference Regulations”?

Low tariffs and direct reach to consumers has made SMS one of the most cost effective ways of selling services and products. However, telemarketing has brought with it serious issues of invasion of privacy and has become a major irritant to customers. To regulate unsolicited commercial calls and messages, TRAI has notified “The Telecom Commercial Communication Customer Preference Regulations, 2010”. All the provisions of regulations came into effect from 27th September, 2011.

The complete guidelines can be accessed in the TRAI portal here.

We at SSDINDIA take subscribers’ privacy preferences very seriously. We enforce the prescribed regulatory guidelines across our platform to ensure all criteria are met throughout the customer lifecycle starting with account setup to daily ongoing operations. Our dedicated service, support team along with our account managers ensure timely approvals of appropriate messaging content, without affecting your communication needs.

Updated on July 2, 2019

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